Hi I'm Dan,an experienced design leader with 15+ years building great products and teams.

Led a sustained improvement in the core product experience, resulting in 5x growth in product-led acquisition, 27% reduction in churn and 30% reduction in cost to serve.

Scaled the Design practice from 6 to 32 people across Product Design, Brand Design, User Research, Visual Design, Design Ops and Content Design, as the business grew from ~$150m to a ~$1.5b valuation.

Led the complete redesign of Domain’s core experience across desktop and mobile, increasing NPS by +40 and helping drive growth in consumer usage and revenue, as Domain’s valuation grew ~8x (~$220m → ~$2b).

Hired and led the UX team as the ecommerce platform's store count grew from 15k ->55k, overseeing a redesign of the core product, marketing and support sites, as well as iOS app & app marketplace launches.

Working at two agencies I was UX lead on complex projects for a diverse range of clients such as Tourism Australia, Subaru, CBA, City of Sydney, Macquarie Bank & Sydney Water.

Co-founded SlidePath to commercialise IP from my PhD research, scaling the company to 14 people before its €3.7m acquisition by Genetix Group.